Privacy Policy

General

We value the trust you place in us and are committed to providing the highest standards for undertaking secure transactions and information privacy. This Privacy Policy describes how Mitpal Enterprises Private Limited and its affiliates collect, use, process, share or otherwise protect your personal information through https://mpop.in (hereinafter referred to as the “Website”).

By using https://mpop.in you agree to our use of your personal information (including sensitive personal information) in accordance with this Privacy Policy, as may be amended from time to time by us at our discretion. You also agree and consent to us collecting, storing, processing, transferring, and sharing your personal information (including sensitive personal information) with third parties or service providers for the purposes set out in this Privacy Policy.

You may be able to browse certain sections of our Website without registering with us. However, kindly note that we do not offer any product/service under this Website outside India. Your personal information will primarily be stored and processed in India and may have data protection laws that are different from those that apply in the country in which you are located. By visiting this Website, providing your information or availing any product/service offered on the Website, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use and the applicable service/product terms and conditions, and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy. If you do not agree please do not use or access our Website.

Use of the Website is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect personal information from children under the age of 18 years. If you have shared any personal information of children under the age of 18 years, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

Information Collected

We collect information pertaining to your identity, demographics and behaviour when you use our Website or otherwise interact with us during the course of our relationship.

The information collected includes the following:

Information provided to us during sign-up or registration on our Website such as name, date of birth, address, gender, telephone number, mobile number, email ID, occupation and any other information furnished as a proof of identity or address.
Information pertaining to your bank account, credit card, debit card or any other payment instrument information required for undertaking a payment transaction provided at the time of making any purchase.
Biometric information such as your facial features or physiological information (in order to enable use of certain features available on the Website to assist you with your shopping experience).
Information on your shopping behaviour, preferences, call data records, device location, voice, your browsing history, and other information that you may provide to us from time to time.
Automatic Information including your IP address, login details, password, device location, content interaction information, purchase and content use history, Uniform Resource Locator (URL) clickstream to, through, and from our Websites, including date and time; products and content you viewed or searched for; page response times, download errors, length of visits to certain pages, and page interaction information, phone numbers used to contact us.
Information provided to us during sign-up or registration on our Website such as name, date of birth, address, gender, telephone number, mobile number, email ID, occupation and any other information furnished as a proof of identity or address.
Information pertaining to your bank account, credit card, debit card or any other payment instrument information required for undertaking a payment transaction provided at the time of making any purchase.
Biometric information such as your facial features or physiological information (in order to enable use of certain features available on the Website to assist you with your shopping experience).
Information on your shopping behaviour, preferences, call data records, device location, voice, your browsing history, and other information that you may provide to us from time to time.
Automatic Information including your IP address, login details, password, device location, content interaction information, purchase and content use history, Uniform Resource Locator (URL) clickstream to, through, and from our Websites, including date and time; products and content you viewed or searched for; page response times, download errors, length of visits to certain pages, and page interaction information, phone numbers used to contact us.

Cookies

We use data collection devices such as “cookies” on certain pages of the Website to help analyse our web page flow, measure promotional effectiveness, and promote trust and safety. Cookies are small files placed on your hard drive that assist us in providing our services. Cookies do not contain any of your personal information. We offer certain features that are only available through the use of a cookie. We also use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide information that is targeted to your interests. Most cookies are session cookies, meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline/delete our cookies if your browser permits, although in that case you may not be able to use certain features on the Website and you may be required to re-enter your password more frequently during a session. Additionally, you may encounter cookies or other similar devices on certain pages of the Website that are placed by third parties. We do not control the use of cookies by third parties.

Use of information

The information collected is used to provide you the services and features that most likely meet your needs and to improve the products and services provided. These purposes include:

To provide you a seamless experience of purchase and delivery of products and services
To communicate with you
To comply with legal obligations
To undertake internal research on user’s demographics, interests and behaviour

Sharing of information

We may share your personal information internally within Mitpal Enterprises Private Limited, our other affiliates and partners to provide you access to the services and products offered by them. These entities and affiliates may market to you as a result of such sharing.

Disclosure

We may disclose personal information to third parties. This disclosure may be required for us to provide you access to our services and products offered, to comply with our legal obligations, to enforce our Terms of Use, to facilitate our marketing and advertising activities and to prevent, detect, mitigate and investigate fraudulent or illegal activities related to our services. We may disclose personal and sensitive personal information to government agencies or other authorised law enforcement agencies if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or any other legal process.

Retention

We retain your personal information for a period no longer than is required for the purpose for which it was collected or as required under any applicable law.

Choice/Opt-Out

We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications from us (in general or on behalf of our partners) after setting up an account.

We use third-party advertising companies to serve ads when you visit our Website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.

Consent

By visiting our Website or by providing your information, you consent to the collection, use, storage, disclosure and otherwise processing of your information (including sensitive personal information) on the Website in accordance with this Privacy Policy. If you disclose to us any personal information relating to other people, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy. You, while providing your personal information over the Website consent to us (including our affiliates, partners and other third parties) to contact you through SMS, instant messaging apps, call and/or e-mail for the purposes specified in this Privacy Policy. You have an option to withdraw your consent that you have already provided by writing to the Grievance Officer at the contact information provided below. Please mention “Withdrawal of consent for processing personal information” in your subject line of your communication. We will verify such requests before acting on our request. Please note, however, that withdrawal of consent will not be retroactive and will be in accordance with the terms of this Privacy Policy, related terms of use and applicable laws. In the event you withdraw consent given to us under this Privacy Policy, we reserve the right to restrict or deny the provision of our services for which we consider such information to be necessary.

Grievance Officer

In accordance with the Information Technology Act, 2000 and rules made there under, you may contact our Grievance Officer at +91 97020 20272 or email him at info@mpop.in.